"Does my website design effectively generate new dental patients?"
In the ever-evolving dental market, having a website is one of the most important factors to grow your practice. This is even more important in cosmetic dentistry, where you are marketing high-end cosmetic procedures. Having a great website can transform the way a dental practice communicates with prospective patients and even current patients, improving patient satisfaction and driving more patients through your door. The way online consumers shop these days has changed dramatically and your website needs to reflect and stay current with those changes. The Internet has transformed the way we go about our everyday lives. More and more people are using the web to find the services they need.
Before you jump in and just start building a new website, make a plan. Write down exactly what information and functionality you need on each page. Strategically document the page topics you want written for your site. Content is king on the Web and having a content-rich website is essential to build credibility with consumers and the search engines. This information should be easy for visitors to locate, so make sure that you develop a navigation order. This will also help make it search engine friendly. What is the point of having a great website if no one can find your website when they search for “cosmetic dentistry,” “teeth whitening” and “porcelain veneers”? Just make it simple and don’t try to get too fancy with your navigation.
Now you are ready to design the container that will fit the most important part of your site, your content. This is the fun part, but make sure that your design is a reflection of you and your practice. When people come to your site, the need to get a feel for who you are and how you can help them. Don’t portray the wrong image to possible patients. Don’t be afraid to have pictures of your staff, office, and yes, even you, doctor. One way of securing a great image on the Web is adding some custom video to your site. Consumers want to build a relationship with you and having them be able to watch you talk and have past patients talk about the great care you gave them is a great way to build trust with that patient before they even meet you.
Now you have a great looking site, that you have fallen in love with it and it connects with potential patients. The most important thing at this point is having potential patients complete the contact forms or call your office. Make sure you drive them to contact you. This is where having planned out your navigation plan will pay off. This includes mini-contact forms on every page so visitors contact you without having to make more clicks. Make sure you have links and compelling calls-to-action to ensure visitors take the next step.
Just remember these three things to a good website:
• It should be easy on the eyes
• It should be easy to understand
• It should be easy to develop a relationship with the doctor
I hope these suggestions helped and if you would like to talk about anyone of these topics in more detail please don’t hesitate to contact myself or Jonathan we would love to talk to you.